Media specialists. Content wizards. Digital experts. Happy humans.
Tech geeks at heart, we are a digitally led international media and content marketing agency, working exclusively with technology brands. Through a clever mix of media buying, content marketing management and the hottest digital techniques, we maximise your presence in the market to make sure customers find you.
Tech buyers can be hard to reach. Luckily we’re not.
Planning is the key to success. The more we plan and the deeper we delve into insights, the greater understanding we have and the more powerful results we achieve.
Most organisations are sitting on a plethora of content that’s built up over the years. But very often, the content is just not audience focused and simply hasn’t been packaged for consumption on different platforms. Understanding where your content fits against your prospects’ buying cycle, and identifying where your potential engagement opportunities are, will arm you with important insights to fuel the creation of a killer content marketing program.
By understanding your audience in intricate detail, you can direct your marketing with laser focussed accuracy. Through utilising your current audience knowledge and building additional insight with research, analysis and data, your resulting programs will be targeted and efficient, and your ROI will improve across the board.
Preparation is critical to driving successful marketing. A well-structured, carefully considered and insight-led approach to marketing and campaign strategy will deliver a clear and measurable program that you can execute with ease
Functional or beautiful, telling a story or getting straight to the point, we conceptualise, design and produce content that’s right for the job.
We identify the gaps in your content, and set to work on filling those gaps with content that serves a purpose and drives a response. We create content that engages your audience in the most appropriate manner, across the multitude of platforms where they consume information
Our team build your content so it gets noticed. Whether that means an original concept, brilliant design, well written prose or the quality of its production, we make sure it stands out, gets consumed and shared, and delivers the desired audience action.
We create engaging online experiences that are optimised for use across all devices. This may be building a new web site, redesigning your existing one, creating a campaign microsite, visualising an interactive content experience, or any other solutions that are right for your objectives and audience.
Optimising your digital presence is about more than on site SEO. You need to review and optimise your entire online footprint so that people find you in the places they go to find answers.
Modern day SEO dictates that, for your target audience to find you, you need to build relevancy and authority alongside technical SEO tactics such as keyword and link building. The rules are changing all the time thanks to Google and staying one step ahead in this area is key to continued performance.
Your audience now expects the information on your site to exactly match their search — often referred to as connect and scent. Once on your site, it’s crucial that their user journey be clean and obvious. There’s nothing worse than spending all your effort getting your audience to your site only to lose them to a bad user experience.
You need your audience actions on your website to be as optimum as possible. This is imperative for ecommerce businesses, but the same rings true for just about any other organisation that wants their audience to perform a certain function on their website. CRO is closely linked to UX; its focus is on maximising site conversions through the path of least resistance for the audience. We can advise, test and refine strategies to improve your performance.
Most businesses have a rich amount of content across a number of different formats, both internal and externally facing. Our expertise lies in finding the gems and repurposing them with a new focus, making them more customer friendly, engaging and informative. We multiply the possibilities by utilising multiple formats and channels that enable you to reach more people in better ways.
For international businesses, the headache of localising content for individual country audiences is increasingly problematic. We can help ease the pain by managing the whole process for you. For content we’ve created, or content you already have, use our technical translation expertise to get the job done.
Getting your content into the hands of your audience and ensuring it gets seen can involve a whole host of tactics and options. Understanding the role each tactic plays across the bigger picture is what the foundation of Pulse is built upon.
Nowadays, there are countless options for buying paid media. And it’s our expertise of working across all media channels and platforms that sets us apart from other content marketing and distribution agencies. We have vast amounts of experience in using paid media to target audiences for every type of tech business around the world. We have our fingers on the pulse of all the major digital technologies that enable us to seek out your audience, engage them and reach them cost efficiently. We also continue to plan and buy traditional media across print, TV, radio and out of home.
Paid media led lead generation can provide your business with a valuable pipeline for nurturing or follow up. The tactic uses content marketing principles to seed and promote content to your audience, tracking the market demand. Our knowledge of the world of choices for lead generation, guarantees you the best ROI. Content is vital to the performance of your campaign and we guide you through each step of the process to achieve your lead generation goals.
We design, build and manage paid search campaigns that perform. We deliver innovative research, insights and optimisation strategies to provide you with a greater return for every click. Your audience are using search engines to find answers to their questions and to source all kinds of content. Our work maximises your paid strategy to deliver the most tailored content experience possible, inviting repeat engagement and inciting action.
Paid social media promotions give an advertiser an enormous opportunity to engage with new audiences and drive earned media levels. It exponentially increases your potential social audience pool, scalability, and opportunities for granular targeting. We create your content, write and design your posts, target your audience, manage the bidding, and optimise to your chosen conversion requirement – whether that’s a lead, share, click, like or retweet.
Your social channels are great platforms for engaging with your audience, but they need consistent feeding and a well thought out strategy to get the best from them. We help you optimise each channel and construct a content strategy that maximises engagement with your community, getting them all warm and fuzzy about you. We also help you grow your audience and become an influencer through outreach programs designed to radically expand your reach.
You can drastically improve your inbound marketing success with a well-structured, creative digital PR strategy. We help you identify relevant online influencers, bloggers and publishers, and construct a bespoke strategy for the creation and distribution of compelling content to them. We engage on your behalf to maximise the opportunity of coverage. This vital publicity can dramatically increase your site traffic, natural search ranking and online authority.
Email continues to be a key component of most marketers’ outbound/inbound marketing communications strategy. Today, marketing automation engines can drastically improve the management of email campaigns by integrating them with all other tactics to facilitate the nurture and optimisation elements of your programs. These platforms can be extremely complex and time intensive. We take the headache away, working with you to define, refine, manage and optimise your programs.
Social media plays a vital role for organisations wishing to identify, reach and engage with customers and prospects. Now, more than ever, there is an urgent need to focus efforts on these channels to have a conversation with your audience.
Social listening can help you to make sense of where people socially reside, their tone of conversation, the topics that interest and excite them, and your competitive landscape. It’s also the idea barometer to gauge the volume of conversation happening on subjects that matter to you and in real time. With clever investigation you can glean hugely valuable insights that can inform your whole marketing strategy.
Social media transforms your audience into a community with shared values and interests. By creating social channels aligned with these interests, you can build long term interest, extra personal channels of communication, and heightened loyalty to your brand. It’s important that you foster this loyalty with interesting content that adds value to the relationship. Social media ensures your audience know that you exist in the places they reside so we help you build a social strategy that matches your goals.
Understanding who your most valuable social influencers are and engaging with them to form a relationship, can help you increase your social authority and digital exposure. These influencers are influencers for a reason and their authority needs to be carefully respected. It is vital to approach them in the most effective manner and there must be value on both sides. We construct outreach programs to form relationships that help you build your authority online.
Without clear analytics it can be very difficult to understand which of your marketing tactics are working. It’s important to use technology where possible to make sense of the data mass.
Delivering true success from your campaigns cannot be done unless you understand which parts are working best. Then this understanding can be used to begin optimisation. Not only does this mean better results for you, but better experiences for your customers.
Manually managing inbound lead flow can be time consuming for the smallest of programs, let alone large ones. We provide you with lead delivery that fits your needs and eradicates wasted time and energy dealing with administrative tasks. All leads are compiled into a single dashboard, washed and weeded prior to delivery. We supply them in a format that’s right for processing into your backend systems and we manage any queried lead processes for you at source to ensure you only pay for those that fit your criteria.
Manual verification of lead data can be a time intensive exercise and it significantly adds to the complexity of follow up and nurture. Having the correct information, on time, and using the most appropriate internal processing, massively increases your chance of a sale. Our lead management software can help verify leads in real time, append or amend personal and company data, and route accordingly, streamlining and accelerating the whole process.
Got a list of named accounts?
Run lots of events?
Own a somewhat robust database?
Does your CRM report on leads rather than accounts?
Ricky is famous as the Pulse quiz master – he loves grilling his clients as much as he loves appearing on TV quiz shows. With 10 years of tech experience, he is the problem solving king of marketing and he’s got more industry pals than we can believe. Not that it’s hard to befriend Ricky; mention any kind of sport or food and you have him hooked.
With his slick hair, snazzy waistcoats and unbeatable marketing expertise, over the years Chris has helped hundreds of IT companies transform their businesses. He is the driving force behind the Pulse mission, the inspiration leading us through the daily grind, and he loves getting stuck in, offers real direction and truly cares about what we deliver to our clients.
With 18 years of B2B tech marketing under his belt, Paul is quite the veteran. When he’s not DIY-ing or organising the annual dads’ pub crawl (yes, that’s a thing), you’ll find him heading up the operations here at Pulse, talking loudly about digital business, politics and Liverpool FC.
Paul got his first job as a tech journalist during the internet gold rush of the late nineties, and while the dotcom bubble burst, his enthusiasm for all things tech did not. He’s spent most of the past five years working on content marketing strategy for IT companies, and the rest playing golf (badly), running (slowly) waiting for Newcastle United to win a trophy (optimistically).